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HERITAGE

OVER A CENTURY OF RICH HISTORY

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Enjoy Miller High Life

A PROMISE KEPT SINCE 1903

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In the early 1900s, most Americans enjoyed their beer in a saloon or taken home in bucket. As a market developed for "bottle beer," Miller Brewers crafted a crisp, refreshing, effervescent flagship beer. Within three years, the new beer earned the nickname "The Champagne of Bottle Beer."

Girl in on the moon

THE GIRL ON THE MOON

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She sits on a crescent moon amidst a star-filled sky, a clear glass in her left hand. Although there is no record of how the famous "Girl In The Moon" was created, it is known she was first trademarked by Miller in 1907. She has since become one of the most mysterious and beloved brand icons in America.

Womens over an Miller High Life ad

RISING POPULARITY

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By WWII, bottled beer was commonplace. As Americans sought a lighter, more refreshing beverage, the same lager first brewed as a luxury champagne-like beer was now easily available to everyone from financiers to factory workers — consistent with founder Frederick Miller's belief that the best things in life should be available to all.

Women checking the Miller High Life beers

OUR OWN HOPS

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As brewers learned about the susceptibility of hop oils to light, Miller took the extra step of developing special light-stable Galena hops just for High Life, ensuring the beer would taste as refreshing as it looks through the clear glass of the bottle.

If you've got the time, we've got the beer.

IF YOU'VE GOT THE TIME…

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Maybe more than any other beer, High Life has been associated with the idea of a reward for a hard day's work. As the classic High Life jingle says, "if you've got the time, we've got the beer." This attitude of respect between brewer and customer is something that Miller High Life has always stood for.

Miller High Life beer

THE HIGH LIFE TODAY

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Miller High Life today is as it has always been. It's brewed with the same basic recipe. Bottled in the same clear glass. Widely available to all who seek it. The Champagne of Beers.

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High Life

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For more information about our beer and the other things created in the name of High Life, visit us on Facebook.

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NOT JUST ANOTHER BEER...

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See our latest commercials about what makes
Miller High Life,

The Champagne of Beer